A long-trusted industrial supplier, relaunched as a modern brand.
SandCo is a quartz sand producer supplying high-grade material to the oil and gas, uranium, and adjacent industries. The product was already excellent and the customer base was stable — what the business had outgrown was its name.
We led a full rebrand and relaunch, starting with the naming itself: SandCo. Strategy, positioning, identity, and the broader change inside the business — including technological upgrades and team development — were delivered under our direction, with a network of specialists brought in across the disciplines the work required.
SandCo relaunched with a brand that matched the calibre of the operation behind it, and was subsequently covered in leading global press including Yahoo Finance.
More details on request.